The Challenge

The client’s legacy e-commerce system struggled with scalability, frequent slowdowns, and high cart abandonment during traffic spikes.

Load times were sluggish, especially on mobile devices, leading to poor conversions and dissatisfied customers.

Additionally, the administrative dashboard lacked flexibility for managing products, variations, and sales analytics — making day-to-day operations inefficient.

They needed a modern Laravel-based solution that could ensure stability, integrate with multiple payment gateways, and deliver a seamless, fast shopping experience.

Our Solution

We rebuilt the entire system using Laravel 10 with a modular, scalable backend architecture.
A Vue.js frontend was developed for dynamic product browsing, real-time cart updates, and a smoother checkout experience.

Redis caching and optimized database indexing were introduced to improve response times, while Stripe and PayPal integrations ensured secure payments.

For hosting, we deployed the system on AWS EC2 with auto-scaling and monitoring via CloudWatch, guaranteeing high performance even during traffic surges.

🔧 Key Features Delivered

• Custom-built Laravel 10 backend optimized for scalability

• Redis caching and queue system for faster response times

• Dynamic Vue.js frontend for improved UX

• Secure, multi-gateway payment integration (Stripe, PayPal)

• Admin dashboard for order management and analytics

• Role-based access control and authentication system

• Image optimization and CDN setup for faster media delivery

Result & Impact

The e-commerce platform achieved a 180% performance boost, reducing average load time from 5.2 seconds to 1.8 seconds.

Checkout conversions rose by 45%, while cart abandonment dropped by 30% due to a streamlined shopping experience.

Maintenance efforts decreased by 60%, and system uptime reached 99.8%, supporting over 12,000 active users monthly.

Within the first quarter post-launch, the project generated a 145% ROI, establishing the new Laravel-based platform as a secure, high-performing foundation for future growth.