The Challenge

The organization’s sales and marketing teams used separate reporting systems, creating data silos and inconsistencies across departments.

Generating unified performance reports was time-consuming, often requiring multiple exports and manual reconciliation.

Decision-makers lacked real-time visibility into KPIs such as lead conversion rates, ad performance, and sales growth trends.

They needed a centralized Laravel-powered analytics platform capable of unifying multi-source data, visualizing performance metrics, and automating reporting across departments.

Our Solution

We developed a Sales & Marketing Data Intelligence Platform using Laravel 10 and Livewire, providing a dynamic interface for cross-departmental analytics.

Chart.js was integrated to visualize KPIs such as campaign reach, conversion rates, and ROI in real-time.

The backend was optimized using Redis queues for processing large data imports and AWS Lambda for automated ETL (Extract, Transform, Load) operations.

Laravel Excel enabled quick data export for managers, while fine-grained access controls ensured that each department viewed only relevant metrics.

The platform synced data from CRM, email marketing, and sales APIs, creating a unified, actionable data ecosystem.

🔧 Key Features Delivered

• Centralized dashboard for sales and marketing analytics

• Real-time KPI tracking and data visualization

• Automated reporting and data synchronization

• Excel/PDF report exports with custom filters

• Role-based access for departments and teams

• Redis-powered data caching for faster query response

• Scheduled jobs for API data sync via AWS Lambda

Result & Impact

The platform reduced reporting time by 65% and improved data consistency across all business units.

Marketing ROI increased by 27% due to better insight into campaign performance and budget allocation.

The system achieved 99.9% uptime, supporting over 2,000 active internal users daily.

Adoption exceeded expectations — 80% of departments began using the platform daily within the first two months.

Within 8 months, the company achieved a 125% ROI, proving the power of real-time analytics in driving smarter, faster decisions.