Gym & Fitness Management SaaS Platform (Built from Scratch)

The Challenge

The fitness startup aimed to launch a SaaS platform that could handle multiple gym locations, automate billing, and provide real-time analytics for both owners and trainers.

Most existing tools in the market were expensive, lacked localization support, or didn’t offer customizable dashboards.

The client wanted a fully custom SaaS system built from the ground up — flexible, modern, and scalable — to serve gyms, personal trainers, and wellness studios.

The key objectives were to build a solution that:

• Manage gym memberships and recurring billing

• Track trainer schedules and attendance

• Support multi-location gyms

• Provide business insights through real-time analytics

Our Solution

We built the entire SaaS platform from scratch using Laravel 10 as the core backend framework.

The architecture was designed to be multi-tenant, allowing each gym to operate independently with isolated data.

The frontend was developed using Livewire and Alpine.js, ensuring a reactive and fast experience for users without heavy JavaScript frameworks.

Stripe API was integrated for recurring membership billing, while Redis managed queues for notifications and reports.

The platform also featured a role-based permission system for owners, trainers, and members, with dashboards tailored to each user type.

For deployment, we used AWS EC2 with load balancing and auto-scaling, ensuring 99.9% uptime even during heavy usage periods.

Key Features Delivered

• Multi-tenant SaaS structure (each gym as a tenant)

• Automated billing and payment system with Stripe

• Class scheduling and trainer performance tracking

• Real-time attendance and check-in system

• Member portal with progress tracking and renewal reminders

• Email and SMS notifications for renewals and bookings

• Reporting dashboard with KPIs for revenue, sessions, and memberships

• Scalable AWS cloud deployment with CI/CD pipeline

Result & Impact

The SaaS platform launched successfully and onboarded multiple gyms within the first quarter.

Administrative workload dropped by 35% due to automation, while member retention increased by 42% as engagement improved through notifications and progress tracking.

Billing became 98% accurate, and recurring payments were processed automatically with zero manual oversight.

The system achieved 99.9% uptime and handled over 2,800 active gym members across different locations.

Within 10 months of launch, the platform delivered a 150% ROI, positioning it as a competitive, all-in-one fitness management SaaS in the market.